Listening to Strangers: Whose Responses Are Valuable, How Valuable Are They, and Why?
نویسندگان
چکیده
Vol. XLV (August 2008), 425–436 425 © 2008, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Allen M. Weiss is Professor of Marketing (e-mail: amweiss@marshall. usc.edu), and Deborah J. MacInnis is Charles L. and Ramona I. Hilliard Professor of Business Administration (e-mail: [email protected]), Marshall School of Business, University of Southern California. Nicholas H. Lurie is Assistant Professor of Marketing, College of Management, Georgia Institute of Technology (e-mail: [email protected]). The authors thank Barry Bayus for his helpful comments and suggestions. Jeffrey Inman served as associate editor for this article. ALLEN M. WEISS, NICHOLAS H. LURIE, and DEBORAH J. MACINNIS*
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